June 10, 2011

The fine folks at PM360 recently listed out the Seven Deadly Sins of Healthcare Marketing. I contributed to an accompanying article and realized that there are sinful choices clients and agencies make every day that don’t fit neatly into our preconceived notions of “sin” — they seem completely innocent on the surface. Perhaps that is what makes these seven so damning to any client’s work and agency’s creative soul:

1.) Relying solely on traditional formats as a measure of an effective idea. Evaluating a campaign idea via a printed box on a page is neat and tid...

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© 2017 by David Sonderman