September 10, 2015

If other brands communicated with customers the way healthcare brands do, how many customers would they have? Or lose?

More than 90 million Americans fail to act on important health information each year due to issues such as lack of understanding, embarrassment or fear, and information overload.

In order to put the issue in human terms, our agency decided to see what would happen when everyday people were confronted with a clinical rendition of the most commonplace brand experiences. GSW’s Speak People Experiment involved a team of prop artists, improvisation...

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© 2017 by David Sonderman