August 2, 2016

One of the recurring themes explored at Lions Health this year was empathy. The term was tossed around in all sorts of contexts – health bias, gaps in care, disease stigma, aging. For the most part, it was centered on better understanding between the health industry and people in health crisis. For me, as a creative leader and armchair strategist, empathy is most powerful in the context of connecting ideas to audiences.

Whether you call it empathy – or insight or understanding or human truth – our appreciation for what’s going on inside the minds of audiences...

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© 2017 by David Sonderman