© 2017 by David Sonderman 

Hey, there.

I discovered long ago that creative problem solving – no matter what form it takes – is pretty much the most enjoyable way to spend a day. I've built a career on inspiring, leading and cajoling agency and client teams with the belief that no matter how complicated or regulated the industry (talking to you, healthcare), it doesn't get a pass on big creativity. Throughout a 25-year career, my passion for human insights and insistence on “creative without caveats” has led to award-winning, business-building creativity for clients in healthcare, technology, fashion, financial services, and social causes.

I'm proud of the talent I've groomed and the work we do, and to have it be recognized by Lions, Clio, Emmy, National ADDY, NY Festivals Globals, One Show Rx, Advertising Age, National DTC, MedAd News and MM&M.

I've been a judge for Clio Health, MM&M and on the Executive Jury for the NY Festivals Global Awards. I've presented at the American Advertising Federation, AdForum and, most recently, on the value of empathy in creativity at Lions Health in Cannes.

 

/dave