Listerine "LISTORY LESSONS"
Swishable storytelling. Listerine has a 100-year-old secret formula that, it turns out, contains four essential oils. A story they’ve never told, but one that was begging to be. These 30-second Listory lessons are designed for swish time and provided the creative backbone for an integrated PR, social and advertising campaign.
The integrated program featuring online video, social, native and PR doubled social media goals:
•89,000 Tweets / 51,000 Facebook Shares / 500 Sponsored Blog Posts
•5-minute Listerine “Plant One On Me” game on theView during sweeps week netted 3.6 million impressions
•400,000 unique visitors to ingredient content on Listerine.com