Komen "THE RACE NEVER ENDS"

Breast cancer survival isn’t an event. It defines every day moving forward. Likewise, the support individuals generate by participating in the nation’s second-largest charity race. An EMMY nomination and ADDY Judge’s Choice award feel far less enduring.

News anchors from competing networks — breast cancer survivors themselves — took part in the campaign, sharing their race never ends stories in locally produced PSAs

At the finish line on race day, runners and walkers were offered the chance to keep the race going on a treadmill, fueling Facebook and Instagram

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© 2017 by David Sonderman